Many people don’t wear bicycle helmets for various reasons. The most popular excuse for non-helmet cyclists is comfort, claiming that the helmet is heavy and sweaty. Then there are the vain ones who simply don’t like the look of it. I for one, would not risk my life for beauty and comfort, But to all those out there who would, there is now a solution: the Invisible Bike Helmet.

7 years ago, 2 young ambitious female entrepreneurs set out on a seemingly impossible mission to design an invisible helmet. They did not give up, despite deterrence from many cynics, thus bringing to the market the greatest cycling invention yet.

The Hovding, as it is called, wears as a collar around the cyclist’s neck. In the event of an accident, special sensors detect abnormal movement in the rider’s neck, causing the airbag inside of the collar to pop up around the head. The airbag inflates in .1 seconds, providing maximum protection against head impact.

It’s not cheap for a helmet. But if it’s money or life, I would choose life.